DUOLINGO

To get existing users aback on the app, one existing mascot gets off.

*D&AD New Bloods Yellow Pencil🤘*

 

case study

 

phase I: bird freakout

 

phase II: bird brad

If you thought Duo was annoying, you just wait. Enter Brad, the intern.

 

phase III: the return of the bird

wild postings and billboards appear across cities in the U.S.